VSP* got wings.
Since 2015 we've been chosen by Red Bull to be their full service advertising and design agency nation wide.
Red Bull is one of the world's coolest brands and so are we, so we were meant to be together. We always have lots of work to do, so having an endless Red Bull supply helps us get thing done in the coolest and most creative way.
We simply love this brand, so we commited ourselves to earn the account, and we did.
Its easier to make good stuff for products you love and we are probably going to get one as part of payment. So if you see an AUDI passing you by it´ll probably be one of us.
One the coolest things about Radionica is the fact that they don’t play Arjona (a very cheesy artist) and another one is the concept they had “I tried Radionica today and…” that invited people to listen to Radionica for the first time and shared their magical and great experience that occurred after doing so. In order to motivate the imagination and creativity of their new listeners we developed several ad and tv commercial references.
Now a days every single brand wants to connect with "millenials" so you have to be really interesting if you want to get their attention.
With HALLS we did some stuff that really worked and won some awards for our client making them a much stronger brand.
we were able to grow their fan page from 17,000 to 250,000 users in a two year period.
This digital campaign was so successful that Halls decided to take it to the general public eyes. Moreover, this campaign was awarded as the best campaign exhibit in bus stops nationally in 2013 by the MUPI Eucol awards.
Who truly understands women?
"Well, I don’t need you to get me, if I want you to wait for me it's because I want to look better, for me, for you, the world, I’m a feminist a little bit chauvinist. Do you get me?"
VSP* runs Clight’s digital strategy for more than 10 countries in Latin America, generating branded content as well as co-created one with female users.
As a creative and innovation company, VSP* is continuously learning, updating itself and constantly adapting to the latest trends, working styles, continued education and many other stuff.
In 2016, we established a partnership with CoPublicitarias, an organization keened to connect the academy and the ad industry mainly through conferences and interviews with leaders in both fields. This new association was made because VSP* is driven by the power that creativity and innovation has to shape the future of the creative industries and the future of the world in general in a social, cultural, technological, economic and ecological context.
It is for this reason that we developed CLIC “Congreso Latinoamericano de Innovación y Creatividad” or Innovation and Creativity Latin American Congress, an event that exhibited more than 44 conferences with some of the most innovative and creative people in the world. We received more than 1.800 on-site assistants and 160.000 via streaming to all corners in Latin America. We were Trending Topic and had more than 5.000 tweets.
This was an opportunity to get to know the latest creativity and innovation trends as well as to partner with other companies and innovators around the world. To wraped up, this was an initiative that wanted to stir up the public’s mind, making them think and reflect on the power they had to positively transform the world as we knew it.
And from Romeo and Juliet’s land here it comes… No, not really, the company that produces VERONA is from Pasto, Colombia. Although what we can say about them is, they put all of their love and care into making high quality products. This is why VSP* transformed this kind feeling into a concept that made that tangible for their customers. The concept was “ Si sabes de amor, sabes de pasta”, which means “If you know about love, you know about pasta” and then turned into tv commercials, radio spots, billboards and a digital strategy.
Natalia Ponce de León, is an acid attack survivor that decided to fight this horrible crime and help other victims that suffered from this inhumane act. In the present, Natalia has a foundation named after her and a recently approved law as well, in which the penalty for the acid offenders was increased from a 20 day prison sentence to 50 years behind bars.
VSP* had the great pleasure to design her logo and today it's supporting this cause and Natalia on this important mission.
The main concern the client had was the lack of young people they had in their stores, since LEC LEE’s loyal customers were getting old and didn’t have any new prospects. “We need to rejuvenate the brand!” someone shouted in the marketing department. That its how the “Bluyinear” campaign was approved. In Colombia bluyinear is a term that means dry humping while wearing jeans. In the past, this term was oftenly used when a couple watched a movie on the sofa or danced a song very close from each other.
Alquería and Activia
Even though Alquería is the number one selling milk brand in Colombia, young people, specially in the coast, were not drinking milk due to the lactose intolerance syndrome. Our strategy was based in a latin insight: “Latins are great making up excuses”.
Today, Alquería has developed a lactose-free alternative where their customers have no excuse for not drinking milk anymore. With this, VSP* designed the machine that created all sort of excuses for our target staged on everyday situations like being late for a meeting, breaking up with your girlfriend, skipping lunch with your father-in-law, among many others excluding the one for not having milk.
Is worth noting that VSP* is also accountable for Activia’s social media strategy, Danone’s most important product in Colombia.
Grammy Award winner “Fonseca” has chosen VSP* on several occasions to design his albums. His latest CD, “Conexión” can be found in almost every supermarket in the country.
They have won a Grammy, we won some cash by making a digital strategy, their logo and two CD covers for their albums “ORO” and “Eso es lo que hay”. Just for you to remember, Choc is for Choco and Quib for Quibdo (their hometown).
Brinca Brinca it's one of our three inhouse brands, we design and produce cool and stylish tees in Bogota and Cali. Up until now, Brinca Brinca has been widely known for selling a limited number of t-shirts with a particular design, since it has always worked in collaboration with local independent artists through different design competitions. However, after every competition they had they started to pile-up many references that weren't famous or appealing to the public that even in some occasions took them 2 years to rotate the remaining stock of a particular design.
In 2016, Brinca Brinca in association with VSP*, decided to reinvent the business model completely. We noted that we had to reduce the unsold inventory but we wanted to keep on collaborating with designers. To foster these two needs we decided to purchase Epson’s new textile print machine, hold the coolest designs on an app located in our stores where people can choose to print any design they like and the color and shape of their tee. The results have been excellent, we no longer need to rotate unsold inventory, now we have smaller stores since we do not need any storage room thus we spend less on rent while providing a more personalized shopping experience for each one of our customers. Ultimately, Brinca Brinca is today a more profitable and sustainable business that keeps on motivating local independent design.
Is an inhouse brand of home decorative objects founded on the belief that love happening at home is the base for a better world. In the last 5 years we’ve developed more than 20 love-making products that have made Tipolove one of the most recognizable design brands in Bogotá. VSP* is accountable for all of Tipolove’s ads, events and social media strategies.
We work with some of the best Colombian artists and industrial and graphic designers. This has allowed us to learn from different disciplines, all sorts of design processes, materials and perspectives. All of these learnings have taken us to nurture our problem-solving mindset and our fluid and adaptable design process, that helps us face some of the agency's day to day challenges which results in finding better solutions for our clients and market problems.
VSP* is accountable for all of Tipolove’s ads, events and social media strategies.
We work with some of the best colombian artists and industrial and graphic designers. This has allowed us to learn from different disciplines, all sorts of design processes, materials and perspectives. All of these learnings have taken us to nurture our problem-solving mindset and our fluid and adaptable design process, that helps us face some of the agency's day to day challenges which results in finding better solutions for our clients and market problems.
Ríos is a small neighborhood jewelry that apparently could not compete with the big brands. However, it was able to differentiate from the others not only for the quality of its rubies and sapphires and for rescuing the national stone, the emerald,but also for the innovation to its corporate image.
In a world of European and classical cut jewelries Ríos stands out among them all. Without losing style or elegance, we created an image that is modern yet, above all, has the sense of closeness. The combination between quality, image and its Colombian nature quickly positioned Ríos in the market to become Bogota’s great small jewelry.
You have surely seen designs from Mariana Vieira but you can’t remember because you either had some drinks or ate so much you felt sleepy. Mariana Vieira is one of the new talents in the national industrial design. You can find her creations in the best restaurants and bars in Bogota such as El Coq, Bandido Bistro and Bruto, among others.
How could we explain to kids that just started to learn how to read, that LEGO had just arrived to Colombia, and more specifically to Andino mall? The solution was not to use texts which worked better than expected since the store sold out 4 days before Christmas.
All the pieces playing with the Andino logo with the phrase “Lego arrived to Andino”